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BRAND STORY

50 Years of Industrious Work, All Dedicated to Traffic Safety

We are proud of the sturdiness and durability of our tires, yet we still never cease to pursue excellence in both our R&D and manufacturing processes.
Nankang Rubber Tire has the heritage of longest history among tire brands in Taiwan. For 50 years, we persist in following our corporate motto of "Integrity, Pragmatism, and Innovation" in creating performance and growth. To cope with the increasingly discerning market demands, we strive aggressively towards our goals of "product innovation with R&D, differentiation from competition, product quality upgrading, customer satisfaction, after-sale service and professional management", in order to offer more and more innovative safety products to all car drivers.

50 Years of Business Splendor, High Time to Start a New Page

Nankang Rubber Tire's corporate logo has been used for more than 50 years. Facing increasingly fierce competition from the global tire industry and considering the trend of corporate reforms, we started in 2010 to develop a new CIS system. Through this new corporate identity system project, we wish to build a new Nankang Tire brand image, which will be up to worldwide standard. Being able to keep up with the times, the company will proudly move on to the next splendid century of its corporate history.

Mastering the Colorful World Stage with a New CIS

Firmly established in Taiwan for 50 years under the guidance of her company motto of "integrity, pragmatism and innovation", Nankang Tire has never ceased to extend her path. Similarly, she commands the ambition to aggressively expand her business to the whole world, and always keeps her foresight with a global perspective.

A passionate yet winding symbol, N, represents Nankang Rubber Tire's sustainable business philosophy and her corporate spirit care for the customer is always of paramount importance.

The CIS employs a duo color combination of red and black.

-The Red color expresses Nankang's corporate spirit of high passion, respect towards customers, energy and vitality. -The Black color highlights the solidity and stability of her tire business and represents an image of generosity, grandeur, professionalism and trustworthiness.

To make the perfect products to cruise on a flat road, stride on an icescape, or conquer a dilapidated rugged path, for 50 years, Nankang Tire has continued to make innovation for the promotion of traffic safety with a persistent spirit as sturdy and unbreakable as the tires she manufactures.

With her first step from Nankang, the company is advancing towards the world, across five continents, and covering more than 170 countries globally. Nankang Tire is now not only the leader of the tire industry in Taiwan, but is driving her way steadily and steadfastly towards the global stage of unlimited opportunity.

 

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